Introduce yourself and profession to our readers: My name is Shkina Halbert and I am a faux finisher/ decorative artist. As a child, I knew I was going to become this big-time lawyer. I never in a thousand years thought I would become a decorative painter, finding so much enjoyment out of elevating and transforming spaces for my clients. I had no idea what this was going to turn into, but I know I wouldn’t trade this amazing experience for anything.
When I’m not creating beautiful decorative wall finishes, I enjoy being a mom to twins, Zachary and Zoie, photography, cooking, and traveling. I love spending time with family and friends who support me and encourage me to chase my dreams.
What inspired you to pursue this area of interest? In 2015, I decided that I wanted to start my own business. I was not happy with my career and knew I had to do something that I enjoyed. I knew that I loved to decorate and entertain people.
I first thought about event planning, but I knew that there was a lot of competition in that industry. I also had an interest in interior design, and one day, I ran across an Instagram post from a women that called herself the Faux Pro who was offering classes in Atlanta. I took her workshop and fell in love. The workshop was very inspirational for me. I left her class and decided I was going to switch my primary business to faux finishes while also offering interior design services secondarily.
What key advice would you share with readers that are interested in your industry?
Be yourself, be confident, and don’t give up! Find something that separates you from everyone else in the industry. Although it’s not easy to create faux finishes, anyone can learn if they apply themselves. The key is learning how to make your finishes unique. Naming your finishes, mixing textures and blending products are ways to make yourself stand out. I would also emphasize to them to never give up. I’ve been in the industry for only a few years and I’m just getting started. I have moments when I ask myself, "What am I doing?," or "Why am I continuously spending money when I’m not bringing in as much?" This industry has it slow periods and periods when demand is really high, so stick with it. Nothing worth having ever comes easy. People who have done well didn’t just wake up with success. Stay with it. Stay focused on the true goal and everything will come together.
What is next for you and your business this fall?
I’m going to place greater emphasis on marketing my services and my brand. I’ve learned that the heart of your business success lies in its marketing. I want to be the Faux Guru. Hopefully this experience will give me more exposure, leading to increased clientele and referrals.
How can readers connect with you online & through social media?
Shop Etsy: Pure Poise Faux Décor
Facebook: Pure Poise Faux Décor
YouTube: Pure Poise Faux Décor