Please introduce yourself to our readers:
My name is Patrice Rivers. I am a 9x published author, freelance writer, certified journalist, a media mogul in the making and the proud owner and creator of my brand That Riverz Gurl Brand, LLC that consists of Books, Media, Health and Wellness, Journalism and Services.
What has been the biggest business lesson for you in 2020?
The biggest business lesson for me in 2020 is to promote your own brand and business because no one on social media or anywhere else is going to care that much about your brand to promote it. A lot of times entrepreneurs and businesses don’t take the time to promote and market their business, but I have learned that you have to make time no matter what! Another thing that I have learned is that everyone isn’t your client. I think that one of the biggest downfalls in business because we can be so wrapped up in securing the bag that we take on any client, but truth be told, everyone isn’t your client. Do the research and make sure that person will be worth your business and time. Time is money and no one likes to waste time nor money!
If you could give any advice to women that are struggling to pivot in business what would that be?
The one piece of advice I would give to women who are struggling in their business is to hire a business coach. I had one for a couple of months and my coach gave me some good structural business tips that are important for business owners. One is knowing your target audience. Your business or book is not for everyone so you can’t pitch to everyone on social media. Find the right target audience for your business and start from there.
Tell us about what your business is offering women entrepreneurs this holiday season:
Yes, so my media platform called Versafi Media is offering affordable media press packages as well as interview packages. The key thing is gaining media exposure. That is so important because if you have a great product, service or book you want the world to hear about it, so booking interviews on podcasts, radio shows, blog and in magazines are very important elements when it comes to marketing and promoting your business. I also will be having a sale on both of my children’s books called “Patricia’s Guardian Angel” and “Patricia’s Visit to the Hospital” which are both part of my children book series called “Come Learn with Patricia” Be sure to take advantage of my book sales and media/interview packages.
How can readers connect with you online and on social media?
Facebook Pages: Versafi Media and TRG The Brand