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Nationwide, the number of women in leadership roles is growing. Over the last seven years specifically, the percentage of female representation in the C-suite has jumped from 17% to a more impressive 21%. Additionally, up to 44% of companies now have at least three women in executive positions. With all of that said, corporate America is still lagging behind the rest of the western world, where at least 40% of all director positions are now held by women. This has understandably sparked continued calls for more gender equality in the workplace. But why do we really need women in leadership roles? And what unique qualities do women bring to the male-dominated business table? Here are three (out of many!) reasons why women make great and invaluable leaders. 1. Women Pay It Forward First and foremost, women understand the power of reciprocity. Rather than cultivating a cutthroat environment, women leaders create a culture of supporting other women in future leadership. Often, women are even at the forefront of creating programs that bridge the gap and break the glass ceiling in the workplace. These include initiatives like creating workshops and solutions that help women learn valuable skills and connect with mentors. Mentorship specifically, has been deemed valuable by 97% of professionals –– although only 37% have one. Of those who do have mentors though, 89% pay it forward and become mentors themselves. By espousing this support system, women leaders are able to nourish not just their current workforce but also the next generation’s leaders. 2. Women Are Effective In Crises Secondly, women have been proven to be highly effective in a bind. Across the major crises of the last few years, organizations led by women have been more proactive and productive. As a matter of fact, female leaders consistently scored higher than their male counterparts in national surveys concerning workplace skills. And their lead widened even more during the pandemic. A few of the notable workplace skills in this regard include communication, adaptability, and the ability to take on new tasks quickly. Specifically, women were found to be better communicators because they spend more time and energy conversing, with an average of up to 20,000 words spoken daily. Women are also powered by 10% more brain cells that have been proven to make them more adaptive to challenges. And on top of all this, research also shows that women can get more tasks done in a shorter time because they can switch between responsibilities 8% faster than men. All in all, this makes women uniquely qualified to thrive in otherwise crippling crises. 3. Women Encourage Compassionate Behavior Last but not the least, women leaders also know the value of compassion. Not to be confused with being a pushover or being “too soft,” showing compassion in leadership helps encourage productivity, trust, and loyalty in employees. And according to studies from 423 companies in North America, 31% of women have been found to provide better emotional support to employees. Up to 61% of women leaders were also said to check in on their employees’ wellbeing more actively. Aside from this, with worker burnout rising, 21% of women leaders have also been able to better manage employee burnout. With so much still to be done in terms of workplace diversity, equity, and inclusivity, it’s also noteworthy that women have been found to be more active in contributing to these efforts. This is especially helpful for other minority groups who still lack representation or champions in the corporate setup. Despite all these laudable qualities and distinct advantages, only 5% of the country’s major corporations are led by women. This underscores a glaring need to push for more equality and support more women in higher positions. At the end of the day, having more women leaders isn’t an effort to simply “give women a break” or push men out, as some will argue. Rather, it is a necessary step towards equality of opportunity for everyone –– and one that will benefit a great many businesses. For more about inspiring women in leadership, please look through the rest of the blog here.
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 How do you balance entrepreneurship with motherhood?
Being a mom came natural to me and I knew that I needed freedom to be available for my kids. Entrepreneurship had to be the route for me; I didn’t want to have to ask to take vacations, attend recitals or games, missing a moment was a complete deal breaker for me when it came to my kids. My kids are into extracurricular activities and they both are academic scholars so there’s always an event or program to attend. My balance comes from dedicating time; I have family time and I have work time which is essential. I work only 3-4 days a week, weekends are non-negotiable unless it’s a speaking engagement. What 3 steps helped you to become successful as a Mompreneur? The 3 steps helped me to become successful as a Mompreneur are boundaries, time management and communication. I communicated to my family and clients, 'hey I’m going to be taking the leap of faith into full time entrepreneurship things will be different from here on out'. I set boundaries with my clients, company, and family. My boundaries include work hours, non-negotiable family time and delegating tasks in my businesses & at home. We all have roles and responsibilities to make life smooth for all parties. Time, the most valuable asset you have is time because no matter what you’ll never get time back; and time doesn’t always equate to money. Eventually your kids outgrow your lap and you could never get time back so it was essentially important to give them the best childhood experience while providing them with a childhood they won’t have to spend time healing from as an adult. I communicate my mistakes just as well as my accolades, teaching them how to become phenomenal women of society. Any advice for moms who are considering a pivot into entrepreneurship right now? Yes, stay in control even if things aren’t going as planned which they won’t always but starting with boundaries, pricing, time management and communication. What do I mean by this ? I’m not answering the phone if it’s family time. Vice versa I won’t be putting off work if it’s office hours. Decide your non-negotiables for your family dynamic. Entrepreneurship is hard but if you start how you want to finish you’ll be successful. Parenting doesn’t come with a handbook but you’re still doing your best, continue to let your kids know they will not be overshadowed by your business, involve them, teach them some new tasks; it helps with work life balance. What is next for you in 2022? My daughter’s birthday is May 13th she’s launching a lipgloss line as she turns 15. Our biggest tax season ever is coming to an end and my Millionaire Makers Tour begins May 21 in Dallas Texas. Taxes in Tulum this summer July 29-August 2. Details of each city and state, ticketing and guests can be found on www.cartercapitalpllc.com under the events tab. I plan to work on my personal brand more so my you tube channel has launched and I’m wrapping up season 2 of my podcast Comma Convos available on Anchor, Apple, Google, & Spotify. My goal is to continue to make an impact while making an income. How can readers connect with you online and register for your wealth summit? Follow me on Facebook, LinkedIn, Pinterest @DrickaCarter and IG @Drickamcarter The link for Tulum is www.TaxesinTulum.com |
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