Introduce yourself and profession to our readers: Hello, I am Yolanda Jones Jerry. I’m a mother, fiancé, an overcomer of domestic violence and sexual abuse. Additionally, I’m a retired Air Force Veteran and a Research Specialist with the University of Virginia. Furthermore, I’m a contributing author in the collaborative book by Overcomers of Domestic Violence titled “When a Woman’s Fed Up” and also the book titled “What is a Courageous Woman?”
Lastly, I’m the Business Manager for iRunMS Entertainment, LLC, a professional entertainment company that provides services for all occasions. We are based in Biloxi, Mississippi with over 40 years of experience as a disc jockey, concert promoter and sound/light engineer.
What inspired you to pursue this area of interest? I picked this particular area of interest for the love of music and people which been instilled in me since my childhood. Music is good food for the soul and sometimes the words and/or beats in a song can change your whole mood. You can be at work, family function, concert, church, etc., it doesn't matter, music and entertainment just shifts you into a different mindset. I love to help make people feel happy and good about themselves and life and a lot of times music will do just that.
What advice would you share with those interested in a similar pursuit? Network and reach out to other entrepreneurs who have been in business for a while to gain some of their knowledge on their struggles and successes. Purchase literature on building businesses and educate yourself even more. Surround yourself with like-minded people who aren’t afraid to see others excel in business and wants to see everyone win. Lastly invest in your business.
It takes money to grow your business therefore ensure you have a business mentor/advisor, a public relations rep and a branding representative to coach you along the way. The Entertainment industry is very competitive so ensure you focus on and produce quality work along with great customer service!
Discuss a professional challenge and how you overcame it: The number-one lesson I’ve learned in my lifetime is success doesn’t happen overnight and nothing beats hard work. Hard work outweighs talent and intelligence and is necessary if you want to succeed. Don’t waste your time trying to cover up your faults. Instead, accept them, face reality and do your best to work around these faults. There is no greater sign of confidence than self-acceptance. It’s equally important to never forget to learn from the past. I’m not afraid to look back.
You must make mistakes to build character and to make yourself a better, more rounded individual. There is no better investment than an education. Investing in education for the sake of getting a paper degree will not pay off in the way that investing in a passion of mine will. Education is a lifelong process. It doesn’t end when the class does. Remember life is your best teacher!!!
What is next for your brand/business in 2018? I will continue to be a partner/business manager for iRunMS Entertainment as music is one of my passions and we’ve been doing well. I will continue to be an advocate for victims and/or survivors of Domestic Abuse, Sexual Assault and Bullying. I’ll continue to tell my truth and share my testimony with the world. Next on the horizon for my branding is I'm currently in the process of starting my second business, YJ Empowerment Solutions, as a Life Coach and Empowerment Speaker.
It is a profession that is profoundly different from consulting, mentoring, advice, therapy, or counseling. The coaching process addresses specific personal projects, business successes, general conditions and transitions in the client's personal life, relationships or profession by examining what is going on right now, discovering what your obstacles or challenges might be, and choosing a course of action to make your life be what you want it to be. My business is scheduled to launch in Spring 2018.
How can readers connect with you online and through social media:
Twitter: @yjempowers and @iRunMSEnt