Introduce yourself and profession to our readers:
My name is Winstina Dakers, but most people know me as Stina. I am the owner and President of FreeLyfe PR Inc.
We work with business owners and professionals to identify challenges and develop creative communication programs to increase business. I have over five years of experience in strategic communications and work actively with major media outlets as well as regional trade publications in the architecture and design industries, among others. Myself and the FreeLyfe team also produce frequent professional seminars and conferences as well as special events and galas for clients in diverse industries.
What inspired you to pursue this area of interest?
I was inspired to pursue a career in public relations because I enjoy building relationships with people and sharing creative ideas that can help define brands and reach new audiences. And I love to write!
What advice would you share with those interested in a similar pursuit?
My advice to those interested in pursuing a career in public relations and marketing is to understand that it takes hard work, long hours, sore feet, a few tears and major perseverance. BUT the rewards make it worth it.
And you should have a passion for writing. I know many peers who moved on from PR because they did not like to write as much as they thought they did.
Discuss a professional challenge and how you overcame it:
There is one professional challenge that everyone in most industries are facing and those who overcome it and progress are the ones who are succeeding. And that is technology. Staying on top on the latest technological tools and social media is crucial and can sometimes be challenging to keep up with. Everyday I learn something new and am able to pass the knowledge to my team and clients and vice versus.
What is next for your brand/business in 2016?
2017 is our year at FreeLyfe! We plan on expanding our team and continuing to grow within the architecture and design industry. There aren't a lot of people like me (black, a woman and natural) who cater to this industry. So making my agency one of the best is my goal.
How can readers connect with you online and through social media
You can find us on all social media platforms @freelyfepr and also via email firstname.lastname@example.org