Two college friends that both have a passion for fashion set out to combine their talents that created Delá De la Mode. With one bachelor’s degree in Business Administration and one MBA we have the tools it takes to run a successful business!
Brionna Spells, Co-owner
Originally from Queens, NY and now enjoying the southern living in North Carolina always has a genuine love for fashion. She holds a BS degree in Business Administration and currently pursuing her Masters in Public Administration. Her experience extends from retail jobs to her undergrad experience where she designed and created a production for a plus size pageant/ fashion show on the campus of Johnson C Smith University for two years. It was then she realized that not only can she create wonderful pieces for what she calls Double Digit Beauties, she can style them and make any women feel amazing! Delá De La Mode is very important to her and her customers are number one!
And to all my double digit beauties make sure your following us and our journey because I'm creating an exclusive line just for us!
Tazekqua McIntyre, Co-owner,
Born and raised in Charleston SC and graduated from Johnson C Smith with a bachelor in psychology and Is currently studying to receive my masters in business administration. She has always been a lover of fashion. She has always believed that fashion gives a certain amount of freedom to people and allows them to be who they want to be.
Delá De la Mode mission is to build a connection with all types of women using the power of fashion. We strive to help women express their individuality and personality while standing out. We want to show women that it's beyond fashion it's a way of life.
What inspired your pursuits in this industry?
We were inspired by a small thought: Being able to provide a fashion outlet to all women. Sometimes the hardest thing to do is feel confident and beautiful in clothes. We wanted to provide a way for woman to express themselves confidently and free through our clothes. We also consider ourselves personal stylists, when our clients purchase from us we give them full outfit choices it’s like a small look book tailored for the client because we truly believe it’s beyond fashion, it’s a way of life!
What advice would you share with readers interested in pursuing a similar profession?
The advice we would give to readers that are interested in pursing a career in the fashion industry is to do your research and find out what’s already out there. Never be afraid to take chance and make mistakes. The most important thing to remember is figure out your niche and what makes you different from everyone else.
What has been your biggest professional challenge, and how did you conquer it?
One of our biggest professional challenges we had to face as a new company is making our self visible in this market. In this completive and ever growing industry buyers have a wealth of choices, and makes it tough for any one retailer to stand out. To conquer this challenge, we focused on four major things: trendiness; pricing; quality; and customer experience. Once we figured out how to perfect these areas we built an awesome brand name for our self which in return gave us the visibility we wanted.
What is next for you in 2016?
For the remainder of 2016 we are working very hard for our fall/winter launch scheduled for November 1, 2016. We are planning to do a couple of shows and vendor opportunities to market our brand. This gives us a chance to connect with our current clients and also gain new clients. Every encounter we have we look at it as a new friendship rather than a client. We want to build long lasting relationships. We know that 2017 will be a wonderful year for us because we are always working hard to better our brand.
How can readers find you online?
Please feel free to check out or website deladelamode.com and go follow us on Instagram @shopdeladelamode and Facebook @deladelamode