Introduce yourself and profession to our readers:
Hey Beauties! My name is Star Johnson and I'm a Licensed Aesthetician specializing in beauty treatments and skin care. I'm the owner of BeautyMark Studio in Atlanta and when I'm not enhancing beauty I'm writing! I'm the author of Love Drug Book Series!
What inspired you to pursue this area of interest?
Actually I ran from the beauty industry, I thought it wasn't for me. My mom was a hair stylist for over 30 years, I grew up in a hair salon. My inspiration has and will always be my mom. I saw her open two hair salons as a kid, and eventually balance a consistent clientele and a thriving real estate career. So, as people say I got it honest!
What advice would you share with those interested in a similar pursuit?
The best advice I can give is something that was shared with me, Be Motivated - Don't Mimic. I learn so much from others in this industry and the best lesson is there room for all of us!
Discuss a professional challenge and how you overcame it:
My biggest professional challenge would be reinventing my business every year. Clients get bored with complacency, and I strive to keep them engaged and excited about what's new at BeautyMark and the beauty industry in general.
What is next for your brand/business in 2017?
BeautyMark is embarking on a new territory! I'm also a writer and I'm in the process of finishing my current Book Series Love Drug and by mid 2017 I plan on starting another series titled BeautyMark about the Beauty industry from behind the chair! Lots of short stories and good laughs!
How can readers connect with you online and through social media:
My IG is @beautymarkstudio, they can purchase Love Drug Book Series on Amazon and www.lovedrugthebook.com. My beauty studio is located in the heart of Buckhead.
[E-GUIDE ONLY] How To Secure Sponsorships
Are you planning an event or embarking on a new project that needs additional funding?
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Ø Essential questions to guide you in developing the content needed
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Ø Sponsorship email pitch template to use when communicating
with a potential sponsor.
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[Note: Book is 44 pages]
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E-Guide: DIY PR Tactics for Entrepreneurs
This E-Guide is perfect for Entrepreneurs that need to manage their own Public Relations efforts. This 21-page guide includes:
• A PR Plan Template to help you organize your efforts
• Key PR Tools & Creative Ideas to enhance your visibility
• How to Locate Media Contacts
• 4 Examples of a Winning Media Pitch
• Social Media Strategies