Introduce yourself and profession to our readers:
I'm Sherilyn Bennett, I am the CEO of Camden Lane Creative Agency. I am a award-winning, celebrity graphic designer and branding expert. I have over 20 years in the creative industry in both news and advertising arena.
What inspired you to pursue this area of interest?
I am a graduate of the Art Institue of Fort Lauderdale and after many years of working in the corporate world, I decided to pursue my dream of building a creative agency that has faith as the foundation. My agencies focus is female entreprenuers and those in leadership. I am inspired by the fact that women trust me with their brand and their message.
What advice would you share with those interested in a similar pursuit?
I would tell those who dream of owning their own creative agency to do research, make meaningful connections, and to treat all clients whether independent of fortune 500 the same. Stay on trend with the design world and find your niche. There are thousands of design agencies out there. These days people without degrees and really no background in design are making flyers, logos you name it. So, their goal should be to find a way to connect with clients persoanlly about what you offer. I am a corporate designer so that is what I offer my clients. My work gets them sponsorships and partnerships and make them look good in the boardroom. So dig in and work hard in addition to knowing your craft well.
Surround yourself with good supporting characters like accountants and lawyers who can help you do business legally and correctly.
Discuss a professional challenge and how you overcame it:
One big challenge I have had and still have to some degree is finding good people to add to my team. It can sometimes be a hit and miss. I am learning to trust my instinct not my heart. Nothing is personal.
What is next for your brand/business in 2017?
My brand is continuing to build on on LEAP. LEAP is an extension of Camden Lane. LEAP: Branding By Faith! is our way of giving back to women who have entrusted us with their brand and empowering those who we haven't met yet. LEAP is all about women bringing their faith into the market place whether they are entreprenuers or in the corporate arena. LEAP has really taken off and I am extremely proud of the movement it has become. I am also set to release my second book, LEAP: Branding By Faith in early 2018.
How can readers connect with you online and through social media:
They can find me online at www.sherilyncreative.com, www.sherilynbennett.com