 Introduce yourself and brand to our readers: My name is Britney Baker and I am the CEO of the premium fragrance line L’arome Factory, Inc. which launched in 2016. I started with two fragrances “Amour Grace” and “Fervent”. However, after selling completely out of that inventory. I decided to go back, rebrand and relaunch. So, February 2020 I will be launching my new fragrance called “31”. My perfumes and colognes are all natural and have the scent of high-end elegance. I am also a book author and public speaker. My goal is to help entrepreneurs that’s starting out with minimum resources but big dreams just like I did. What inspired you to pursue this area of interest?
I have always loved perfumes and colognes. Unfortunately, I have always had sensitive skin as well. So, one day while talking to a friend about my skin and a high-end perfume that I liked but couldn’t wear, I said to her, “I am going to make my own fragrance line”. I didn’t realize then the year long research and resources it would take to make it happen. However, I was able to launch it and I just believed that if I put the effort into it, I would accomplish it and I did! Now I can wear my own all natural, yet high end scented fragrances, as well as provide fragrances for individuals like me What advice would you share with readers that are interested in a similar pursuit? I must be honest and say that the process is not easy. Really, no entrepreneur process is easy no matter what field you are in. However, research will be your main weapon in this industry. Learn about top notes, middle notes and base notes and the difference scent groups. Study your competition. If starting a fragrance line remember people are scared to buy what they haven’t smelled yet, especially if they are not familiar or trust your brand yet, so start with focusing on sample sizes and more importantly COLLABORATION Is key to getting your scent out there. Reach out to others that maybe hosting events that will give your marketing and sells opportunities for your brand because people will be able to smell your fragrance on the spot and purchase as if they were walking through a high-end retail store. What is next for your business? 2020 is looking so bright! I have and am partnering with popular boutiques in different cities to have my fragrance sold in their stores. My fragrance line will be featured and sold at many big events this year. So, 2020 is the year my brand will be seen more, and I will be creating my first men’s cologne after having many requests from men all over. I am also planning to host an in-person workshop on the fragrance industry and how to start a personal line. What is your favorite inspirational quote or affirmation? Mine would be my favorite go to scripture, Joshua 1:9, “Have I not commanded you? Be strong and of good courage; do not be afraid, nor be dismayed, for the Lord your God is with you wherever you go.” How can readers connect with you online? They can find me on Facebook @BritneyBaker or on Instagram @BritneyCreativeCoach or my business page @LaromeFactory
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