Please introduce yourself and brand to our readers:
Hello, Glambitious readers! I am Averri Liggins, CEO of Black Women Moguls, Black Business Connect, and owner of The Jetset Mogul, a swimsuit and sunglasses store. A proud graduate of Clark Atlanta University, I obtained my undergraduate degree in Political Science going on to work for a local Atlanta nonprofit and later the Office of Governor Nathan Deal.
Growing up, I was taught the value of having the flexibility to pick-up and go when you wanted. Although I pursued alternate routes first (which I do not regret), entrepreneurship has been with me since my days of selling Girl Scout cookies and bath salts as a little girl. While I've been fortunate to have flexibility in my corporate career, I always felt most fulfilled when pursuing my personal projects. And now, I teach women to do the same by monetizing their purpose to achieve a profitable brand and lifestyle they desire.
How are you using your gifts to propel women forward?
After I realized that 70 percent of my audience under the Black Business Connect umbrella, were women, I wanted to curate a program specifically for us. Additionally, I felt a need to address the disparity of revenue that businesses owned by women of color experience. As of 2018, 47 percent of women-owned businesses are owned by black women according to American Express. Yet, we only make $24,700 compared to $143,100 among all women-owned businesses. That's how the idea of Black Women Moguls was born.
Through Black Women Moguls, I help women business owners increase their visibility and connections so they can grow their sales and build a profitable business. We accomplish this mission by teaching branding and essential business skills through courses, events, and exposure opportunities. I want to change the way we see ourselves and step into our inner mogul.
What advice would you share with readers who are hesitant to pursue their passion?
I am a firm believer that everything we need to succeed is already inside of us. All that is required is to find it within ourselves. We can achieve whatever we put our minds to do. Often, we are the ones who stand in our own way because of fear and doubt. However, we cannot let our reservations or the doubts of others keep us from stepping into our purpose.
When I let personal battles dictate my self-worth, I felt like success was not within reach and thought about quitting. Because of my mindset, I had tunnel vision. Therefore, I could not see what I was capable of achieving. But, thankfully, I cleared the blockage with tools like podcasts, books, and my support system.
So many women experience private struggles, whether it is past trauma, sickness, or having to juggle life in general. But, investing in yourself and having someone in your corner is crucial to your success. You don't have to go through it alone. Keep affirming your worth until you start to see it for yourself. You matter. You can achieve. You are worthy of success.
How can readers support your efforts in 2019?
I am excited about the upcoming events, courses, and things in the works which will provide women an opportunity to connect on a global scale. We are in the middle of planning and can’t wait to announce soon. In the meantime, women entrepreneurs can sign up for our free course learn how to brand their business to attract their ideal client. Follow us on Instagram at @blackwomenmoguls, to be among the first to know the latest.
What is your favorite inspirational quote?
I love the quote by Mary McLeod Bethune, “Invest in the human soul, who knows it might be a diamond in the rough. ” It is essential that we continue to build and uplift one another. We are most powerful when we come together and collaborate as a team. There is enough room at the table for all of us to win and still achieve our individual goals. And that is what we encourage at Black Women Moguls, community over competition.
Please share your contact info & social media info
Black Women Moguls