1. Introduce yourself and profession to our readers:
I am a makeup artist and the founder and CEO of Skull Sugar Cosmetics®
Skull Sugar Cosmetics® offers a complete line of cruelty free & hypo-allergenic cosmetics that are free from talc, paraben and other harmful fillers. Our high impact pigments and long lasting formulas create a wide range of looks from classic beauty to edgy fashion! We are based in Portland Oregon and we ship to customers nationwide.
2. What inspired you to pursue this area of interest?
I was inspired to start Skull Sugar due to the lack of high quality cosmetics without harsh chemicals that had the staying power to last all day and stay put during long hours of fashion shows and photo shoots. Many of the models I work on also have very sensitive skin and have difficulty wearing makeup. Skull Sugar is a hypo allergenic cosmetic that is suitable for all types of skin!
3. What advice would you share with those interested in a similar pursuit?
My advice to anyone starting their own business is to be sure to do your research. Know your customer, learn what they need and be sure to stay on top of education and the constant changes and growth aspects of your chosen field. Staying up to date with technology, trends and market strategies are key to survival. Learn to adapt!
4. Discuss a professional challenge and how you overcame it:
Over the years I have faced many challenges in my field. I think it's important to face challenges head on and don't look at them as a set back but something that you can learn from. I try to understand that obstacles are sometimes put in your way that certainly test your strength and willpower to succeed. You can change the outcome when you change your outlook.
5. What is next for your brand/business in 2017?
I'm currently in the final stages of releasing some new products! I'm happy to announce we will be launching a makeup setting spray, contour palette, 20 lipstick shades, new lipgloss and our Diva Lip Lacquer collection that has a liquid to matte finish!
6. How can readers connect with you online and through social media
We can be found at the following:
And our website at SkullSugarCosmetics.com
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Instructions to access webinar can be downloaded after purchase