The Social Barber is a how-to social media marketing guide for barbers and hairstylists. Stop wasting your time on social media. Focus on making money—the followers will come! The author, Season Bennett, is a certified social media strategist. She and her husband, Derrick, own Headlines Barber Shop in Charlotte, NC. In The Social Barber, she shares the tips and tricks that she uses for marketing her own barber shop.